Affinity provides banking products to the underserved and unbanked.
Affinity Africa offers a range of services, including current and savings accounts, as well as personal and MSME loans. They utilise a combination of online and offline digital channels to ensure accessibility and meeting the customer where they are. A cost-efficient, deposit-driven banking model, focusing on attracting low-cost deposits to minimize operating expenses and generate revenue through a loan portfolio and strategic partnerships.
Affinity began operations after acquiring a microfinance business in Ghana in February 2020 then receiving its license upgrade from Bank of Ghana in March 2022, the first grant of its category in almost a decade.