Maad is revolutionizing Francophone Africa’s retail landscape as the fastest-growing Tech-Enabled Wholesaler catering to informal markets. In a region where the majority of consumption occurs in mom-and-pop shops, Maad streamlines the supply chain with its tech-driven platform, offering retailers reliable delivery, competitive prices, and enhanced stock management. Beyond distribution, Maad provides additional value-added services such as working capital solutions for retailers and comprehensive data insights for brands, bridging the gap between traditional commerce and modern technology.