MarketForce

MarketForce is a B2B ecommerce app that empowers neighbourhood merchants to source, order and pay for inventory, access financing and earn more by reselling financial services in their communities. Launched in 2018, the company has grown to reach more than 275,000 merchants across five African markets with over $500 million in transactions processed.

In 2023, they launched Chpter to extend the offering to online merchants, who also lose a lot of revenue because of lack of relevant digital tools to manage their customers, orders and payments. E-commerce in Africa is mostly conversational and estimated to grow to $46Bn by 2025, with over 500 million shoppers turning to social platforms like SMS, WhatsApp and Instagram to find and buy products.

• Address: Nairobi, Kenya
• Email: hello@marketforce.io